Infinite Kitchen Touch
A001 / Democratization of Expertise
Holoroom Test Drive
Honored at the 2018 Augmented World Expo
Selected as the Best Enterprise Solution at the 2018 Auggie Awards
What it is
Holoroom Test Drive was a fully-immersive, multi-sensory experience that utilized visuals, haptics and sound to let customers try power equipment in a safe, virtual space.
Customers stepped into a virtual garage and backyard setting to test drive a power tool, in this case a Kobalt 24V hedge trimmer.
In this virtual environment, customers used a custom controller that mimicked the weight and feel of the actual tool, complete with realistic haptics, visuals, and sounds.
Digital trackers on users' hands enabled the platform to monitor how customers handle the virtual tool and offered interactive training to enhance their proficiency and confidence while using the product.
The limited in-store test was rolled out to select Lowe's stores in 2018. While this experience has since been retired, its legacy lives on in explorations like Infinite Kitchen Touch.