Infinite Kitchen Touch
A001 / Democratization of Expertise
Holoroom How To
Honored at the 2015 Augmented World Expo
Selected as the Best Enterprise Solution at the 2015 Auggie Awards
What it is
Lowe’s pioneered the use of virtual reality technology in retail, extending its application beyond design with Holoroom How To - an immersive in-store VR installation that facilitated scalable DIY skills training.
By putting on a VR headset and holding a controller in each hand, the user was immersed in a DIY project – such as tiling a shower – and given instructions to complete the task.
From mixing the mortar to laying the pattern, the simulation walked customers through each step of the process.
Haptic feedback, such as feeling the vibration of a drill through the controller, added to the lifelike experience, without the waste or mess of testing a DIY project in the real world.
This three-store test in Spring 2017 found that the VR program improved unskilled DIYers to a memory performance level comparable to that of experienced DIYers.
The program demonstrated our ability to teach customers in an entirely new way, and give them the confidence they needed to undertake a daunting renovation.
What it is
In 2017, we introduced Holoroom How To: Red Vest, an employee training platform to teach store associates how to use specific equipment in our stores through virtual reality.
Among the many types of products Lowe’s sells are custom window coverings. When a customer wants custom blinds for their home, an associate often cuts them via an in-store machine – a machine that can be intimidating to use for newer employees.
Holoroom How To: Red Vest was designed to walk associates through a virtual reality simulation of the blind cutting machine, beginning with them taking an order from a customer and ending with them virtually cutting the blinds to order. The intent was to help associates develop confidence when cutting blinds without the stress of actually using the machine.
Beginning in November 2017, Holoroom How To: Red Vest traveled to 10 markets nationwide, including Philadelphia, Tampa and cities throughout North Carolina with more than 400 associates participating in the experience.
The program demonstrated that hands-on practice could be a great way for associates to learn a new skill without the risk of wasting materials or disappointing customers.
After the life-like simulation, employees who experienced this training felt more confident and motivated to help our customers. Compared to standard training, associates who participated in the experience showed less hesitation, expressed higher confidence in their own ability, and reported higher satisfaction with the training.