Infinite Kitchen Touch
A002 / Spatial Commerce
What it is
The Lowe's Holoroom was a virtual reality home improvement design and visualization prototype that created an immersive, intuitive experience for customers to envision a room of their dreams.
What it is
Customers collaborated with an in-store HoloLens specialist to plan their kitchen remodel in an interactive, mixed reality environment.
Starting in 2014, the Lowe's Holoroom and HoloLens experiences helped us to understand how mixed reality could enhance the shopping experience and simplify renovations.
We've used those learnings to refine and evolve new virtual and mixed reality visualization and shopping experiences, including Infinite Kitchen AR, which brings the in-store kitchen vignette to your mobile device.
It is one thing to visualize your dream space coming to life; it's another to reach out and touch it. With Infinite Kitchen Touch, we explored how immersive VR experiences could be further enhanced with the power of haptics gloves.